I see a growing risk of associating climate action with political ideology. Climate change is a scientifically proven reality that affects us all. Turning the rational into the emotional could have a huge opportunity cost to our world.
The attitude and actions of businesses and cities will be decisive to avoid such unproductive debate. The starting point for both to promote the Sustainability of the planet is to have robust plans to achieve climate neutrality by 2050 at the latest. However, this is not enough.
The arrival point of businesses would be to combine economic, environmental and social benefits. That is, the more the company operates, the more positive impact it generates. This requires activist leadership, new business models and cultures that respect people. It is not difficult to distinguish genuinely sustainable companies from those that are not.
The arrival for cities would be to consider decarbonization as a strategic factor, involving all urban stakeholders in the challenge. In this scenario, all political parties would prioritize Sustainability in their electoral programs and put their differences aside to agree on local climate plans in the medium and long term.
In any case, it is the citizens, in our capacity as investors, voters, clients or users, who ultimately have the power and responsibility to give climate action the prominence that it objectively deserves.