I see a growing risk of associating climate action with political ideology. Climate change is a scientifically proven reality that affects us all. Turning the rational into the emotional could have a huge opportunity cost to our world.<\/p>\n\n\n\n
The attitude and actions of businesses and cities will be decisive to avoid such unproductive debate. The starting point for both to promote the Sustainability of the planet is to have robust plans to achieve climate neutrality by 2050 at the latest. However, this is not enough.<\/p>\n\n\n\n
The arrival point of businesses would be to combine economic, environmental and social benefits. That is, the more the company operates, the more positive impact it generates. This requires activist leadership, new business models and cultures that respect people. It is not difficult to distinguish genuinely sustainable companies from those that are not.<\/p>\n\n\n\n
The arrival for cities would be to consider decarbonization as a strategic factor, involving all urban stakeholders in the challenge. In this scenario, all political parties would prioritize Sustainability in their electoral programs and put their differences aside to agree on local climate plans in the medium and long term.<\/p>\n\n\n\n
In any case, it is the citizens, in our capacity as investors, voters, clients or users, who ultimately have the power and responsibility to give climate action the prominence that it objectively deserves.<\/p>","protected":false},"excerpt":{"rendered":"
Observo un creciente riesgo de asociar acci\u00f3n clim\u00e1tica con ideolog\u00eda pol\u00edtica. El cambio clim\u00e1tico es una realidad cient\u00edficamente probada que nos afecta a todos. Convertir lo racional en emocional tendr\u00eda un enorme coste de oportunidad para nuestro mundo. La actitud y la actuaci\u00f3n de las empresas y las ciudades ser\u00e1n determinantes para obviar este improductivo debate. El punto de partida de unas y otras para impulsar la Sostenibilidad del planeta es contar con planes robustos para alcanzar la neutralidad clim\u00e1tica en 2050 como muy tarde. Sin embargo, esto no es suficiente. El punto de llegada de las empresas ser\u00eda combinar beneficio econ\u00f3mico, medioambiental y social, es decir, cuanto m\u00e1s opera la empresa m\u00e1s impacto positivo genera. Esto requiere liderazgos activistas, nuevos modelos de negocio y culturas respetuosas con las personas. No resulta dif\u00edcil distinguir las empresas genuinamente sostenibles de las que no lo son. El punto de llegada de las ciudades ser\u00eda proyectar la descarbonizaci\u00f3n como eje estrat\u00e9gico, involucrando a todos los agentes urbanos en el reto. En este escenario, todos los partidos pol\u00edticos priorizar\u00edan la Sostenibilidad en sus programas electorales y pondr\u00edan a un lado sus diferencias para consensuar planes clim\u00e1ticos locales a medio y largo plazo. En cualquier caso, somos los ciudadanos, en nuestra condici\u00f3n de inversores, votantes, clientes o usuarios, los que en \u00faltima instancia tenemos el poder y la responsabilidad de dar a la acci\u00f3n clim\u00e1tica el protagonismo que objetivamente merece.<\/p>","protected":false},"author":2,"featured_media":4321,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medioambiente"],"_links":{"self":[{"href":"https:\/\/esggia.com\/en\/wp-json\/wp\/v2\/posts\/3894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esggia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esggia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esggia.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/esggia.com\/en\/wp-json\/wp\/v2\/comments?post=3894"}],"version-history":[{"count":2,"href":"https:\/\/esggia.com\/en\/wp-json\/wp\/v2\/posts\/3894\/revisions"}],"predecessor-version":[{"id":4455,"href":"https:\/\/esggia.com\/en\/wp-json\/wp\/v2\/posts\/3894\/revisions\/4455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esggia.com\/en\/wp-json\/wp\/v2\/media\/4321"}],"wp:attachment":[{"href":"https:\/\/esggia.com\/en\/wp-json\/wp\/v2\/media?parent=3894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esggia.com\/en\/wp-json\/wp\/v2\/categories?post=3894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esggia.com\/en\/wp-json\/wp\/v2\/tags?post=3894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}